Home Case History Nike House of Innovation - Paris

Nike House of Innovation - Paris

• DESCRIPTION

  After the success of the Flagship Store on Oxford Street in London in 2019, Planium renewed its collaboration with Nike for another prestigious opening. In the historic building at 79, Avenue des Champs-Élysées in Paris, the famous American brand, leader in the sportsware market, has recently inaugurated its new showcase in Europe.

  The Planium floor fits perfectly into the Nike context in which there are as many as 85,000 kilograms of sustainable material woven into the fabric of the store design and exhibition facilities.
  SM02 EVOLUTION Floor in CALAMINE is once again chosen to floor a large area of the Parisian flagship following the success achieved with the previous similar installation.

  The space is entirely dedicated to retail, but it is not a simple store, but a real "House of Innovation", where the sport of the future is the protagonist. In a context, therefore, unmatched in the sector, Planium has covered the floors with its most enigmatic and fascinating finish, Calamine, and created a scenario of extreme elegance.

  The SM02 Evolution Floor system is made up of Calamine metal finishing slabs coupled with a sound-absorbing rubber substrate, which gives total comfort under foot traffic and deadens any noise. The visible angular screws give a decidedly casual and hi-tech touch perfect for a contemporary, urban or sporty setting. The corner fixing with screw, between plate and plate, is firm but at the same time reversible if necessary: the ideal solution in terms of practicality, sustainability and well-being (no harmful glue) and to speed up the installation as much as possible, which, without glue, can be walked on immediately.

  The coupling of the plates, 600x600 mm in size, is mechanical, very fast, stable, reversible, the Calamine plates are recyclable and the flooring is produced with production processes with the lowest possible environmental impact (the plates are cut with millimeter precision with laser technology fiber).

  Calamine is an interesting material due to its aesthetic and physical characteristics. Its name derives from the superficial oxidation layer that is generated during the hot rolling of a steel plate; this therefore takes on a more or less homogeneous or mottled dark appearance depending on the batch of processed material. Each Calamine Planium slab is unrepeatable in its chromatic shades, "alive" over time a bit like wood, becoming an integral part of the context in which it is inserted.
  The natural recyclability, the dark, changing and unique tones, the particular aesthetics that make it perfect for both historical and contemporary spaces are the peculiarities for which this material is chosen for current interior design and architecture projects.

   

• PRODUCT

  • •  SM02 Evolution

  
  
  

• DATA SHEETS

  
  SM02 Evolution Floor