Home Case History Elie Saab

Elie Saab

• DESCRIPTION

  Elie Saab, also known as "ES", is a famous Lebanese designer who has dressed princesses and Hollywood stars. It was precisely in his hometown that he found inspiration in his early days by making clothes for his sisters, demonstrating great talent.
  His atelier in Beirut is dedicated to haute couture, but his fame soon reached Paris, Moscow, London, New York and Milan with prêt-à-porter.

  On the first floor of a historic building in one of the most fascinating areas of Milan, the Elie Saab Maison opens its doors, a space that symbolizes the union between fashion and design. A breathtaking location celebrates the luxury of each garment and jewel. The furnishings and coverings amplify the splendor of the context, where the novelties for the Italian market are shown to the public. Different settings recreate the rooms of a real home at different times of the day.

  Planium proposed for the Maison the coverings and signs in SATIN-EFFECT BRASS-PLATED STEEL at the entrance. The work, developed for the general contractor Exa based on an idea by the architectural firm in charge, was managed by Planium of Terenzi Srl starting from the site surveys and the architects' drawings.

  The Research and Development team dealt with the engineering, industrialization and management of the production phases. Following some in-house evaluations, a virtual 3D model of the showroom entrance was designed, on which the load-bearing structures of the cladding and signs were then modelled. In co-design with Exa, Planium has designed customized hooking systems, regarding the geometries of the rooms, and has defined the subdivision of the cladding. The executive drawings dedicated to verifying the architectural dimensions and aesthetic alignments between the different elements have been completed.
  For the construction of the various components, stainless steel sheets have been selected which give greater resistance to wear in an open environment. The satin bronze effect of the aesthetic parts was obtained by subjecting the metal to various galvanic processes of brass plating and manual brushing.

  All the elements of the cladding were cut using fiber laser technology and were subsequently folded using press brakes.
  The details and luminous logos were laser welded together and then hand-assembled with precision by specialized personnel.

  The signs have been designed to be disassembled in case of need and are illuminated by hundreds of high quality LEDs for outdoor environments.

• PRODUCT

  • •  Custom Projects